The benefits : Our process : Measuring : Pricing : Email guidelines : FAQ : About us : Contact us : Case studies : Client log in

What the statistics say

In surveys email continues to provide the highest return on investment of all direct response marketing. Those same surveys also say that marketers are not tracking their campaigns effectively.

Any campaign we deliver can be measured and viewed in real time on our secure Online Report System.

More sophisticated emailers are moving towards an integrated marketing model that is customer based. This means it not enough to look at open rates and click rates in isolation.

It becomes increasingly important to take a long term approach to your email strategy, not only when, what and how many emails you send, but also their headlines, subject matter; their design, copywriting and content as well as how well they integrate with your other marketing activity.

Return on investment also means maintaining a constant dialogue with your customer. Make sure that when they are ready to do business they know what business you do. Consider each potential customer as an individual and speak to them in their language.

Measuring

Almost half of email marketers are failing to measure
their return on investment from email.*

*E-consultancy, 2007

What can we measure?

Measure your email marketing campaigns

Recipient Activity – see which recepients opened, did not open, clicked links and unsubscribed from your campaign.

HTML Link Activity – find out how popular each link in your campaign was and who clicked each link and when.

HTML Opens – track the open activity over time for an entire campaign down to each minute.

Unsubscribes – track the number of recipients who unsubscribed from this campaign over time.

Recipient Bounce Activity – see which subscribers did not receive a campaign and why.

Bounces Over Time Report – track the bounce activity over time for the entire campaign down to each minute.