Email is the best and quickest way to talk directly
to your customers (with their permission) and it’s
a straightforward process.
There’s an old saying that the design is only as good as the brief – it’s true.
If you don’t have a brief already, you can talk to us about your goals and aspirations, we’ll define and deliver a plan.
We’ll design an email strategy that can be easily understood and implement and integrate it with the rest of your marketing activity.
Businesses which use design well perform better than their rivals. That’s a
fact not an opinion. We design to the standards of your brand identity so an email campaign will sit comfortably with your brand. Design should be a collaborative process and needs ongoing dialogue to get the best results.
We use ALT text for all images to make sure emails can be read if images are disabled and test all our emails in a wide variety of email applications, both desktop and web based, to make sure your campaigns work in the best way possible for all your subscribers.
Delivery is set at time to suit you, although, there are some better times than others to send out your emails. For example the peak times for online shopping are weekday lunchtimes and between 8 and 9pm in the evening so sending a catalogue email around these times might just hit the mark. Generally emails sent at the weekend are less successful than those sent during the week. The best time of day for delivery is between 6am and 10am whatever the day.
In real time
Measure the success of your campaign as soon as it starts. We provide you with log in details, you can see the activity of your campaign straightaway. See who has opened your HTML email and measure your click through rate. Most email campaigns are opened within one day of being sent so it’s quick and easy to measure your success. Subscriber lists can be segmented and you can measure sectors or different versions of emails against each other.
When an email has been sent, it’s time to look at performance. What worked, what didn’t and what might work next time with a bit of a tweak.